Marketing Videos in Disguise:
Tips for Making a Video Ad That Doesn’t Look Like an Ad
Not every marketing videos are created equal. While there is probably nothing wrong with producing a 30-second or 1-minute video to sell your product or service, those vids are doubtful to go viral. The marketing videos that earn countless of views on YouTube lean to have one thing in common: they don’t look like advertising.
As a resident business owner, chances are your videos won’t get “viral” per se, but there are more or less creative methods to acquire as juice out of them as you can.
How do you conceal a marketing video? It’s easy, really. All you need to do is craft a story about something similar to your product. When you impart audiences a narrative to pursue, you engage them in a different direction than you would with a traditional advertisement. You make them something to care about.
Some of the most effective “in disguise” marketing videos use fun to tell a story about a product.
For instance, Friskies Cat Food has produced a series of videos featuring a world-weary aged cat accommodating a new kitten to the home. The voice over is the kind of thing any cat owner can treasure. The initial video was three minutes long, and the first mention of Friskies happened at some two minutes. It got more than 22 million views on YouTube.
Ads of this essence are influential for entertaining viewers. It was shared repetitively on social media and certainly helped this brand in terms of both consciousness and definitively, sales.
Tips for Making Your Own Disguised Ad
If you need to test your hand at making this form of video, here are a few tips to assist you out:
1. Formulate ideas that have to do with your goods, but aren’t precisely about your product. For example, a wedding planner might do a video that displayed a one-of-a-kind proposal. As mentioned previously, adding a joke twist when suitable is likely to grow the amount of times your video is shared.
2. Utilize up-to-date videos. If you’re doing screencast style videos, be sure to utilize up-to-date styles such as PowerPoint videos, Whiteboard videos, or Animated Explainer videos to help say your story and further engage viewers.
3. Hire a professional writer. Writing a good narrative script is not easy. Unless you already know something about storytelling and script writing, make the initial investment and hire a pro. The quality you get will make the budget satisfactory.
4. Integrate a late call to action. Simply because you are masking your advertisement in a narrative doesn’t mean you don’t need a call to action. Make certain to put it late in the video so you don’t break up the story.
5. Cast effective actors. The narrative needs to be delivered well to work; so if you’re casting live actors, be certain to hold auditions and pick the right cast to tell your narrative suitably.
As opposed to a “hard-selling” standard ad, a well-made video story can be more effective at selling your product or service. If you have the budget to produce one, it can pay for itself many times over.
