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Using Social Media to Promote Video Content

Are you creating entertaining videos for your business, but frustrated about how to find more people to see them? It might be that you are not utilizing your social media to promote video content in the most effective way. A great video should not have a hard time looking for an audience.

If your videos are failing online, read on to find out how to get them the attention they deserve.

The Benefits of Social Media for Business

No business can afford to neglect social media – but a lot of business owners fail to use their social media accounts correctly. It is not sufficient to have a Facebook account that you disregard most of the time. Your social media pages need to be lively and vibrant.

Well-run social media accounts can:

  • Keep you connected with your customers
  • Encourage brand loyalty
  • Help you promote the content you post on your website
  • Enhance sales
  • Build excitement about new products and services
  • Convert your customers into brand ambassadors

Social media is undoubtedly the optimal way to get your content found by a big audience. The very nature of social media boost sharing content, and videos are one of the most popular kinds of online content.

In fact, the average internet user watches at least one video per day.

Here are some of the best methods to in using social media to promote video:

1.     Post your video on YouTube. If you’re just placing your video on your website, you’re missing out on millions of potential viewers. Put the video on YouTube, and incorporate a clickable call to action and a link to your website.

2.     Share the YouTube post on Facebook and Twitter. Facebook will let you embed a video into your post, and you may post a link to it on your Twitter feed. When you share it, suggest people to re-share it with their social media contacts.

3.     Share your video on your personal pages and feeds, too. Your friends and family will be pleased to assist you by re-sharing your content with their contacts.

4.     Post links to your video in content posted by industry endorsers. The comment sections of relevant posts provide a good venue for sharing your own content. Link back to your Facebook page, or to the YouTube posting, or to the video on your website. Not everyone who comments will see your video, but some will.

5.     Share content at different times of day. The average person has hundreds of Facebook friends. If you first share your video in the morning, share it again in the past afternoon or early evening for people who could have missed it the first time.

6.     Sponsor your video. If you have a little extra money in your marketing budget, sponsor your video to get more views. Your video will show in the Newsfeed of your targeted demographic.

Utilizing social media to promote video can be an simple and affordable method to make sure your video gets the interest it deserves; don’t let this advantage run you by.

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